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A surfer at heart, Mr. Dude is someone who – like so many of us, unfortunately – never put a whole lot of thought into the ways that his decisions and behaviors affected the environment around him. He used plastic straws, he guzzled one bottled water after another, and he carried things around in plastic bags. A local surf hero, he was content not to know the effect that he was having on the ocean that was so dear to his heart. It was not something that he did out of meanness or malice: rather, he lacked any real intentions. He did what he did thoughtlessly.

Introducing: The Radical Undersea Journey of Mr. Dude by Vipe Desai

In this book, Mr. Dude is in for an awakening – rude, important, and life-changing. The Radical Undersea Journey of Mr. Dude is a children's picture book that tells the tale, beginning with the local surf hero's eco-unfriendly exploits and leading into the momentous day on which he finds himself transformed into a fish. As a fish, Mr. Dude sees firsthand just how tremendous is the destruction he has sewn. A fun and impactful adventure, this is one that I am confident will inspire loving hearts and real action, encouraging the next generation to do what is right for our plant by cultivating a sense of awareness and responsibility with regards to our roles in the world.

A portion of the proceeds from the book will benefit Vote The Ocean!