Click to Order The Radical Undersea Journey of Mr. Dude Childrens Book!

Vote The Ocean

If you're after big brand logos, this isn't the spot for you, my friend.

We’re all about sharing a positive vibe and celebrating the ocean and its incredible role in our lives.

Going a plastic-free, choosing sustainable products, and making thoughtful decisions are powerful ways to create real change.

Vote The Ocean.

All day. Every day.

Goods for a healthy and thriving ocean

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  • "If we could all look at our ocean from a fish's perspective like Mr. Dude, we would realize that the sea desperately needs our help. Read this enchanting story about change to your children and tell them that they are the future and they have the power to do what needs to be done to protect our beautiful ocean." Shaun Tomson World Surfing Champion and Environmentalist
WATCH NOW
"If we could all look at our ocean from a fish's perspective like Mr. Dude, we would realize that the sea desperately needs our help. Read this enchanting story about change to your children and tell them that they are the future and they have the power to do what needs to be done to protect our beautiful ocean." Shaun Tomson World Surfing Champion and Environmentalist WATCH NOW

A portion of the proceeds from our sales support the SIMA Environmental Fund.

The SIMA Environmental Fund was created to serve as the environmental arm of the Surf Industry Members Association by raising funds from the public through fundraisers and solicitations. The SIMA Environmental Fund uses these funds to support ecological and environmental organizations whose efforts are focused on enhancing the ocean and beach environment through clean water initiatives, surf preservation/access and ocean conservation education.